HEALTHIER PARTNERSHIPS IN SPORT
Sport is a great way for Victorians to get active and learn lifelong healthy habits. Sport has many benefits beyond health such as bringing communities together, which benefits the local economy and values-aligned partnerships allow sports to thrive.
Finding and maintaining these partnerships requires time, resources and expertise that many associations struggle to find. This is why VicHealth has partnered with Vicsport to deliver the Healthier Partnerships in Sport Project, which aims to make healthier partnerships in sport the norm across Victoria.
Find more information below and via the Healthier Partnerships Handbook.
Asset Identification (Spreadsheet example)
Asset Matrix
Sponsorship Pitch – do you have everything you need?
Draft Policy Template(s) and Examples
VicHealth (Example)
Softball Australia (Example)
Australian Football League (Example)
Waterpolo Australia (Example)
Draft Template – Generic (Template)
· Draft Template – Generic (Template)
· VicSport x ## (Example) (## Contra)
Softball Australia
Calisthenics Victoria
Cricket Victoria
Videos?
Program intro video from Vicsport
Softball Australia
Fencing Victoria
Surfing Victoria?
How to use the list
Research
- The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: a randomised controlled trial
- How unhealthy commodity industries find a global audience in the English Premier League: three case studies of brand engagement
- Game on: do children absorb sports sponsorship messages?
- Merging sport and drinking cultures through social media
Researchers
- Kathryn Backholer: https://preventioncentre.org.au/people/kathryn-backholer/
- Helen Dixon: https://pursuit.unimelb.edu.au/individuals/dr-helen-dixon
VicHealth Resources
- Healthy-Canteen Displays: A Tactic to Encourage Community Sport Canteens to Provide Healthier Food and Beverage Options
- Perceptionis towards unhealthy food sponsorship in junior sports in Victoria
- Healthy Sporting Environments Demonstration Project - Evaluation highlights
- Support for breaking the nexus between alcohol and community sports settings: Findings from the VicHealth Community Attitudes Survey in Australia
- Sport Participation Research Project: The cost of participation in sport
- Building the health promotion capacity of sport and recreation organisations: A casey study of Regional Sports Assemblies
- Attitudes of sport organisation members to junk food sponsorship
- Barriers to rejecting junk food sponsorship in sport - a formative evaluation using concept mapping
- Community sports leaders' perceptions of the risks and benefits of gambling sponsorship in community sport
- A state-wide audit of unhealthy sponsorship within junior sporting clubs in Victoria
Additional Links
City of Greater Bendigo's Healthy Funding Ideas For Your Sporting Organisation
City of Ballarat's Harmful Industries Declaration and Sponsorship Guide
Vicsport's Healthy Sport webpage