HEALTHIER PARTNERSHIPS IN SPORT
In 2025, Vicsport and VicHealth have partnered to deliver the Healthier Partnerships in Sport project.
This project aims to support sporting organisations to strengthen the health and wellbeing of their members, participants and community by prioritising values-aligned partnerships and/or sponsorships.
Finding and maintaining these partnerships however requires time, resources and expertise that many organisations struggle to find. The healthier partnerships in sport resources have practical tips and advice to help make it easier for your organisation.
The process of partnerships is outlined in more detail in the Handbook and the links below help support some of the crucial tasks including asset and partner identification.
Find more information below and via the Healthier Partnerships Handbook.
Asset Identification (Spreadsheet example)
Australian Football League (Example)
More templates coming soon.
This partners list provides examples of the many possible organisations you can approach in your pursuit of healthy sponsors.
Research
- The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: a randomised controlled trial
- How unhealthy commodity industries find a global audience in the English Premier League: three case studies of brand engagement
- Game on: do children absorb sports sponsorship messages?
- Merging sport and drinking cultures through social media
Researchers
- Professor Kathryn Backholer: https://preventioncentre.org.au/people/kathryn-backholer/
- Dr Helen Dixon: https://pursuit.unimelb.edu.au/individuals/dr-helen-dixon
- Dr Florentine Martino: https://experts.deakin.edu.au/28321-florentine-martino
VicHealth Resources
- Healthy-Canteen Displays: A Tactic to Encourage Community Sport Canteens to Provide Healthier Food and Beverage Options
- Perceptionis towards unhealthy food sponsorship in junior sports in Victoria
- Healthy Sporting Environments Demonstration Project - Evaluation highlights
- Support for breaking the nexus between alcohol and community sports settings: Findings from the VicHealth Community Attitudes Survey in Australia
- Sport Participation Research Project: The cost of participation in sport
- Building the health promotion capacity of sport and recreation organisations: A casey study of Regional Sports Assemblies
- Attitudes of sport organisation members to junk food sponsorship
- Barriers to rejecting junk food sponsorship in sport - a formative evaluation using concept mapping
- Community sports leaders' perceptions of the risks and benefits of gambling sponsorship in community sport
- A state-wide audit of unhealthy sponsorship within junior sporting clubs in Victoria
Additional Links
City of Greater Bendigo's Healthy Funding Ideas For Your Sporting Organisation
City of Ballarat's Harmful Industries Declaration and Sponsorship Guide
Vicsport's Healthy Sport webpage