We Serve Alcohol

Sport has a long-standing association with alcohol consumption resulting in a high number of clubs across Victoria serving alcohol. During the Healthy Sporting Environments program, alcohol consumption was identified to be as high as 72% across participating community sporting clubs in regional Victoria (Healthy Sporting Environments evaluation). Sporting organisations that serve alcohol can influence and improve the responsible use of alcohol by making a variety of simple changes.

In sport, alcohol is commonly available at:

  • Major and local sporting events
  • Functions
  • BBQs
  • Fundraisers
  • Competitions
  • Matches
  • Training sessions, as well as
  • Other sporting activities.

Alcohol may be served in the form of a licenced bar or venue, from the club canteen or even from an esky.

Clubs that serve alcohol have a duty of care to their members and visitors to work towards reducing the risks of alcohol by being a responsible club and managing alcohol consumption. This can include providing:

  • Alcohol free and family friendly environments,
  • Responsible service of alcohol training,
  • Liquor licencing,
  • Safe transport,
  • Alcohol management policy.

The following topics in this resource provide a range of tips and ideas that can be easily implemented to support your sporting organisation or club in ensuring the responsible use of alcohol.

Review the following legislation requirements for implementing alcohol management strategies in your organisation, facility or club.

Click here to become a Good Sports club and start promoting the responsible use of alcohol in your sport!

Responsible Serving of Alcohol (RSA) Certificate 

Sporting organisations have a duty of care to ensure the responsible use of alcohol when alcohol is available. Responsible Service of Alcohol (RSA) training is a legal requirement for many licenced sporting establishments who serve alcohol and is regulated by the Victorian Liquor Commission (VLC).

RSA training provides clubs with the knowledge and awareness to responsibly serve alcohol along with preventing and managing intoxication among members and guests who consume alcohol.

During the Healthy Sporting Environments Program, Responsible Service of Alcohol (RSA) training was provided to clubs with great uptake from the majority of bar staff (84%) and committee members (64%). The high level of completion of the RSA training is considered to be a result of the Healthy Sporting Environments program.

Queenscliff Cricket Club became a Level 3 Good Sports Club and conducted a Responsible service of Alcohol course which attracted 25 participants (Healthy Sporting Environments evaluation).

Online services are available from the VLC including access to an online RSA refresher courses and checking the validity of RSA certificates.

RSA training is a key requirement for becoming an accredited Good Sports level 1 club.

Click here to become a Good Sports club and start promoting the responsible use of alcohol in your sport!

Liquor Licencing

If your club wishes to sell or permit alcohol onto the premises, there are several types of licences that sporting organisations can apply for, depending on the club setting and circumstances. These include:

Click here to find out what advice Good Sports offers on being a responsible club including tips on liquor licencing and bar management.

Responsible Alcohol Advertising, Promotions and Sponsorship

The VCGLR provide guidelines for responsible alcohol advertising and promotion. This includes 16 principles that consider the following:

  • Type and strength of alcohol
  • Price
  • Duration
  • Frequency timing/timeframe
  • Type of activity

Alcohol sponsorship is not uncommon in sport and is often communicated to the public in the forms of signage, uniform logos, promotional materials, television, print and radio advertisements.

According to the Alcohol Advertising Review Board (2017), four in five Australians are concerned by the current level that children are exposed to alcohol promotion. Research suggests that later in life there could be impact on their attitudes and behaviours towards alcohol consumption. It is recommended that sporting organisations consider the risk of alcohol related harm and refrain from entering into sponsorship agreements and promotion that endorses alcohol consumption, particularly in clubs where children are present.

Click here to be redirected to the Healthy Eating section of Healthy and Welcoming Sport webpage to learn about developing a Healthy Sponsorship Policy that also provides a list of alcohol free sponsorship, awards and voucher ideas.

Trouble shooting tools and strategies for implementing the Responsible use of Alcohol in your organisation facility or club.

Click here to register to become a Good Sports club and start promoting the responsible use of alcohol in your sport.

Revenue, Fundraising, Sponsporship and Prizes

Most sporting organisations understand the importance of alcohol management; however, many rely on alcohol as a form of revenue, fundraising and prizes.

“69% of clubs rely on alcohol sales for revenue raising with alcohol supplied at most events” (Healthy Sporting Environments evaluation)

Creating an environment that is alcohol free and family friendly is now considered a priority area for many sports clubs who are recognising that alcohol can potentially have a negative impact on revenue affect financial performance, culture and performance. This may be attributable to a drinking culture that does not provide a healthy or welcoming sporting environment to its members and community (Healthy Sporting Environment evaluation) or uncertainty as to how to substitute the income generated from alcohol sales.

A range of ideas can be used to create alcohol free revenue raising, fundraising and prizes incnluding BBQ's.

Good Sports provides the following Fact Sheets with great ideas when it comes to alcohol free fundraising and prizes:

Implementing these changes in your sporting organisations will work towards becoming an accredited Good Sports level 2 club.

Events

Clubs have on average 6.3 events per year, with 8 out of 10 of these events having alcohol available (Healthy Sporting Environments evaluation)

Some examples of events where alcohol may be present include:

  • End of season celebrations
  • Trivia nights
  • Discos
  • Hosted events
  • Events outside of club setting
  • BBQs

Play By The Rules provide a Safe Celebrations Toolkit with tips to hold events safely.

Making Your Club Family Friendly

“Barriers to the responsible use of alcohol include negative club culture and not connecting sport with health” (Healthy Sporting Environments evaluation).

Many underlying factors influence the drinking culture in sport. Sporting organisations should consider the following factors when working towards making your club family friendly in settings where alcohol is served.

  • Availability and the role of alcohol
  • Layout and design of the drinking environment
  • Social context of the setting
  • Link between alcohol and the setting
  • Formal rules and enforcement
  • Settings-based advertising and promotions
  • Subcultures that own/operate within the setting
  • Role models, positive or negative influences
  • Expectations about behaviour while drinking
  • Acceptability of intoxication
  • Peer influence and social pressure

(retrieved from the Alcohol Cultures Framework 2016)

Helpful strategies that were highlighted during the Healthy Sporting Environments program to encourage individuals to manage and moderate their alcohol consumption include:

  • Supplying jugs of water on all tables at functions
  • Ensuring that food is available at events
  • Providing light and non-alcoholic beverages
  • Implementing time restrictions (e.g. Can’t serve alcohol until 3pm)
  • Providing safe transport (Link to safe transport policy).

During the Healthy Sporting Environments program Mildura Workers Bowls Club installed a breath-o-meter and were the 2013 Good Sports awards regional winners.

A range of club benefits are associated with creating a healthier sports club including:

  • Attracting and retaining members
  • Positive club image (family friendly and welcoming)
  • Improved social interaction
  • Attracting volunteers for administration, umpiring and coaching roles

Other benefits that were highlighted from the Healthy Sporting Environment program included:

  • Responsible consumption of alcohol by prominent club members and officials
  • Greater consumption of light alcoholic beverages reported by clubs
  • Less consumption of full strength drinks reported by clubs

74% of clubs reported that positive behavioural changes around alcohol consumption had been sustained for four or more months at the end of the program (Healthy Sporting Environments evaluation).

Communicate the Responsible Use of Alcohol

Sporting organisations can effectively promote the responsible use of alcohol. Ongoing communication and promotion of responsible alcohol consumption is important and shows commitment from your organisation. This can be conveyed through posters, newsletters, emails, club webpages and social media.

The visibility of materials that encourage safe drinking behaviours is a great place to start. There is a range of signage that must be displayed to comply with liquor laws.

Since the Healthy Sporting Environments program, 76% clubs now display materials supporting the responsible use of alcohol more prominently (Healthy Sporting Environments evaluation).

Social media is considered another great way to communicate messages around responsible alcohol consumption and Good Sports has this covered with a social media toolkit.

Education

Sporting organisations can educate players, members and spectators in understanding the immediate and long-term impact of alcohol consumption. This can be achieved by helping key staff and volunteers understand why they should promote the responsible use of alcohol to build a positive approach towards alcohol management.

According to the Healthy Sporting Environments evaluation, the biggest challenges were educating committee members and players of the importance of responsible alcohol consumption and changing their mindset.

Creating good levels of awareness to ensure that the responsible use of alcohol is implemented within your sporting organisation is by using leaders as role models. This can include senior players, coaches, parents and professional sportspeople.

Below are some resources that can help in the education of alcohol consumption in sport settings.

During the Healthy Sporting Environments program Kilcunda Bass Football Club, a Good Sports Level 3 club, engaged with local community development staff at Wonthaggi police who run preseason training regarding alcohol and drug use and risks associated with social media.

NOTE: If you or someone you know is struggling with alcohol abuse or addiction please call Lifeline on 13 11 14

Templates and tips for clearly documenting guidelines and communicating alcohol management measures to your members and spectators.

Program success requires members to champion cultural change, a well-run committee with good governance and a whole club commitment (Healthy Sporting Environments evaluation).

Alcohol Management Policy 

A ‘policy’ is a set of principles or rules that guide an organisation towards its overarching goals. They are generally endorsed by the committee or board and published somewhere that everyone can find them such as a dedicated ‘Policies’ section of the organisation website.

Change is often more achievable and lasting if it’s backed up by policy. This is because having a policy can help you:

  • Communicate a consistent message about the responsible use of alcohol.
  • Plan and agree on a direction for change that aligns with the organisation’s values and priorities.
  • Set specific goals and support members as they make the change.
  • Helps deal with any negative feedback.

Club governance was considered a key enabler of this program as evaluation findings revealed that change is more likely to be achieved if it is a club directive (Healthy Sporting Environments evaluation)

An alcohol management policy is most effective when it has the support of the committee and is regularly reviewed. When establishing what needs to be included in an alcohol management policy some key areas to consider are:

  • Rationale
  • Objectives
  • Implementation
  • Monitoring and Evaluation
  • Links to other Policies
  • Responsible Officer

Other important points to consider when developing an alcohol management policy include:

Why – What is it that you want for your organisation? This may include:

- Supporting health and wellbeing of members

- Improving/maintaining your reputation in the community

- Providing a safe environment that reduces risk of illness and disease

- Meeting community expectations about providing a safe environment

What – What will you be changing? Consider:

- Changes to the organisation that will minimise risk of risky alcohol consumption

- Encouraging members to protect themselves from excessive alcohol consumption

- Focusing on junior members

How – What changes will you put in place to achieve your goals? This may include:

- Providing and encouraging responsible use of alcohol

- Deliver education of the responsible use of alcohol to members

- Actively promote alcohol management strategies

Support and endorsement:

-This is not always easy and requires a willingness to listen and possibly compromise.

- Consider providing your committee with some background information for discussion on alcohol consumption and its influence on health and wellbeing.

- Ensure that the committee and members understand how an Alcohol Management Policy supports the organisation’s overarching goals.

- Document how this Alcohol Management Policy relates to or supports other established policies, such as those on smoking, safe transport or inclusiveness.

Promotion of the policy:

How will you communicate your alcohol management policy to members, supporters and visitors? Some of the ways to promote your new policy could be to:

- Display it around the organisation

- Distribute it with membership or enrolment forms

- Add it in your organisation’s handbook

- Write an article about it in your newsletter or website/social media page

- Distribute it at functions or meetings

- Email a copy to every member, with some background on why it was created.

For more information on how to develop and implement a policy, click on this link.

Implementing these changes in your sporting organisations will help you work towards becoming an accredited Good Sports level 3 club.

Safe Transport Policy 

Good Sports provide a Fact Sheet on Safe Transport which provides a list of strategies for sporting organisations to implement to ensure that everyone gets home safely in circumstance where alcohol may be consumed.

Implementing these changes in your sporting organisations will help you work towards becoming an accredited Good Sports level 2 club.

To support the need to provide safe transport, sporting organisations should consider enacting a safe transport policy.

Responsible Use of Alcohol Policy Examples

The following resource include some existing sport specific alcohol management policy examples that may help you in developing your own:

Bentleigh Bowling Club Alcohol Management Policy

To create individual awareness and behaviour change there is a need for local stories about implementing the responsible use of alcohol.

The following case studies show how some Victorian sporting organisations have successfully implemented the responsible use of alcohol. For further support in making these changes work for your organisation, contact Good Sports, your State Sporting Association or sport development staff from local government.

If you are in regional Victoria, Regional Sports Assemblies provide volunteer support, information and training and development opportunities to local sporting organisations in rural and regional Victoria. Visit http://www.regionalsportvictoria.org.au for more information.

Tyntynder Football Netball Club are a Good Sports level 3 club who were Good Sports Program club winners in 2012 & 2013 and 2013 runner ups in the National Good Sports awards. In 2017 they received a VicHealth Active Club Grant to increase female participation with a focus on inclusion and family friendly environments.

Woodside & District Football Netball Club explored the responsible use of alcohol module during the Healthy Sporting Environments program.

Indoor Bowls Warrnambool were hosting the 2015 National Indoor Bowls championship and had not addressed alcohol in the past.They identified the need to develop an alcohol policy.