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Sports Marketing Australia

Sports Marketing Australia (SMA) is engaged by 64 Local Government Areas and Tourism Organisations in Australia and New Zealand to deliver and develop dynamic events driven tourism outcomes through the placement of events and consultancy services.

SMA has a relationship base of 950 state/national sporting organisations, international sporting federations and with leading national and global event promoters, who trust us to place their events.

Whether you are a Sporting Organisation, Local Government Authority, Tourism Organisation or Event Owner, we have a complete tool kit to help you achieve your goals.

In addition to placing sports events and driving events tourism, SMA provides specialised consultancy and grant writing services to allow Sporting Organisations and Local Government Authorities to capitalise on external funding opportunities and support.

To find out more please go to our website or call our office on 02 6652 1112. You can also contact our Partnerships Manager – Victoria, Dave Szumowski on 0460 630 438 or email

Government Partners

Preferred Suppliers