2022 Annual General Meeting Election Results


At the 2022 Vicsport Annual General Meeting held on 22 November, Vicsport’s affiliate members voted to elect five new directors to the Vicsport board.

Adam Crameri, Louise Eyres GAICD, Ruth Holdaway MBE, Fabio Serpiello and Ayden Shaw bring a wealth of experience and knowledge from various areas of the sports and education industries. They join Rochelle Eime, Rayoni Nelson, Ritchie Hinton, Nicole Adamson, Nathan Lovett-Murray and Carrie Wong (ex-officio) on the Vicsport board.

Adam Crameri

With Tennis Victoria for 11 years, Adam took over as CEO in November 2021 which provides him with a unique lens on the current trends, challenges and opportunities within the sports industry. He has a background in health promotion, government and sports administration, including a year with the Department of Health & Human Services as a Senior Program and Service Advisor. Working across boards, audit and risk, nominations committees and board sub-committees has developed Adam’s experience and understanding on applying good governance practises as well as building organisational strategies and vision to deliver business objectives. Adam is passionate about the role that sport and recreation plays on the physical, mental and social health and wellbeing of Victorians.

Louise Eyres GAICD

Across an executive career spanning three decades leading marketing, sales and customer strategies across diverse industries and regions, Louise has developed significant experience in effective board leadership, governance, positive cultures and growth strategies. Her expertise has enabled transformational strategies to be delivered for complex mergers and acquisitions as well as the creation of new operating models and structures. Sport has played a central role in Louise’s career as the business partner in creating new competitions and programs including the ANZ Netball Championship and ANZ Hot Shots. As General Manager Marketing, Customer Insights and Analytics for the Australian Sports Commission, she led the creation of the Sport Australia brand, enhancing the digital strategy and the Move It Aus campaign to drive participation and physical activity.

Ruth Holdaway MBE

As CEO of Women in Sport in the UK for six years, Ruth led the formation of a coalition of sports that secured a commitment from Government to mandate a 30% women on boards quota across all publicly funded sports organisations. Ruth served on the Board of the English Sports Development Trust which oversaw the This Girl Can Campaign, an initiative that inspired 2m women in the UK to reconnect with sport. Ruth was awarded the MBE for her contribution to gender equality in sport. As CEO of Tennis Victoria between 2019-2021, she steered the organisation through the COVID-19 pandemic, led the roll out of a program to bring lapsed players back to the sport and secured vital government funding. Previously a Director of the London Football Association, Ruth is currently on the board of Women Sport Australia and is the CEO of St Kilda, Geelong and Eureka Mums.

Fabio Serpiello Ph.D.

Professor of Sport and Exercise Science at Victoria University (VU), Fabio’s main role is to develop curriculum that provides students with the best skills to advance their careers in the sporting industry. Working tirelessly to expose students to cutting edge content, informed by evidence as well as experience, Fabio is currently the contract manager of a partnership between VU and Sport Integrity Australia for the development and delivery of the first short course on Managing Sport Integrity. The course launched in 2022 and is providing education to a pilot group of integrity managers from NSO level. Fabio’s previous board experience includes being a member of the VU Academic Board (2013-2016), Chair of Exercise and Sport Science Australia’s Sport Science Advisory Group (2019-2022) and a member of their Accreditation Council.

Ayden Shaw (he/him)

Working for four years at Disability Sport & Recreation, Ayden developed a deep understanding of how to design, develop and deliver successful programs for people from underrepresented groups while using his skills and knowledge to drive strategic change and influence stakeholders. He managed relationships with key organisational program and sector partners to increase the opportunities state-wide for people with disability to be active. Ayden also successfully secured and acquitted major funding applications for local, state government, corporate and federal funding. Currently the General Manager of Programs and Partnerships at Disability Sports Australia, Ayden is keen to support Vicsport in advocating for more young people in leadership positions across the sector.


The 2021 AGM also marked the conclusion of Catherine Harding, Peter Filopoulos, Jamie Parsons, Deputy Chair Susan Smith and Chair Ron Gauci’s tenure on the Vicsport board.

Our utmost and sincere thanks to Catherine, Peter, Jamie, Susan and Ron for all their work and in particular to Ron and Susan for their tenures as Chair and Deputy Chair respectively.


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